With its ethos rooted in uncomplicated sophistication, Isabelle Fox is a fashion brand for the modern woman.

Founder Isabelle Waring established the label in 2016 after seeing a gap in the market for timeless silhouettes with a contemporary sensibility. Inspired by her grandmother Marie's career as a couture seamstress in the 1960s and 1970s, Isabelle created the brand's name by amalgamating her first with Marie’s last.

Much like their moniker, one picks up where the other leaves off. Together they direct and design their collections, sharing an aspiration that has been the same since the outset: to create beautiful clothes using traditional couture techniques with the highest quality fabrics. Clothes that look good and feel good but don't cost the earth.

An emphasis on flattering fitted waists, sweeping hemlines and elegant necklines defines the brand's signature aesthetic as it takes note of current trends each season and translates them in a perennial way to suit every age and occasion.

Tailoring is exquisitely executed using only the finest wool; dresses are crafted from luxurious silks and double-backed cottons; and details are printed by hand. Inspiration arrives from 20th Century style icons Lee Miller, Audrey Hepburn, Edith Head and Rita Hayworth, women celebrated for their courage, confidence and distinctive sense of style.

"Women have, for a long time, been sold an idea that they need to choose one thing over another: comfort over style, price over quality. I believe that women can and should have it all. Beautiful clothes at a fair price are no longer unattainable.”



Every garment that Isabelle Fox produces is made 100% ethically in the UK, a fundamental decision which was made to support the British fashion industry from its roots. In order to honour this promise while also keeping price points accessible, Isabelle Fox doesn't wholesale its collections, remaining a direct-to-consumer brand so clients and customers don't pay more as a result of retailer mark-ups. Through this commitment, customers are content and quality remains high.